With JOEY’s suspension system, we examined a problem many people have in their daily lives and applied common sense and science to solve it!


When we took a closer look at the industry we realised that most everyday backpacks direct the weight away from your body, making it uncomfortable and unhealthy to walk around with a full backpack.


JOEY’s suspension system solves this problem: it’s rigid metal frame, coupled with a stiff but flexible back-board provide an ergonomic, full contact design that directs all the weight toward your hips and lays JOEY right against your back.


The resulting superior load distribution makes JOEY extremely comfortable to wear and hopefully your new best friend in everyday life.